Reach your audience across the entire web, automatically
Programmatic buying places your display ads across thousands of sites and apps in real time, targeted by audience data rather than a handful of manually picked placements.
Everything needed to run programmatic buying properly
This channel suits businesses focused on reach and brand awareness at scale, more than a first campaign chasing direct leads.
Demand-side platform setup
Campaigns configured on the ad-buying platforms that place your display ads across the open web in real time.
Audience targeting
Buying decided by who someone is and what they've done online, not a fixed list of chosen websites.
Site & app exclusion lists
Placements kept off low-quality or irrelevant inventory, so spend isn't wasted on the wrong context.
Frequency capping
Impression limits set per user so reach stays broad instead of repeating on the same small pool.
Viewability & fraud monitoring
Spend checked against whether ads were actually seen by real people, not bots or off-screen placements.
Plain-language reporting
A report every two weeks on reach, viewability and cost per outcome, explained rather than just charted.
From audience data to live placements
Define the audience
Targeting built from data, including demographics, behavior and context, rather than a fixed site list.
Set exclusions & caps
Low-quality inventory blocked and frequency capped before a single impression is bought.
Launch across the web
Real-time bidding places your ads across thousands of eligible sites and apps.
Report biweekly
Reach and viewability tracked and reported on our standard two-week cycle.
Priced the same way as every channel we run
Programmatic & Display is billed as part of our management fee, at 10 to 25% of monthly ad spend, lower as spend grows.
Before you start programmatic buying
Is this the right first channel for my business?
Usually not. Programmatic & Display suits businesses that already have a lead channel running and want broader reach, not a first campaign chasing direct leads.
How is this different from social ads?
Social platforms target within their own app; programmatic buys placements across the wider web and app ecosystem in real time.
How do you know the ads are actually being seen?
Viewability and fraud monitoring are part of the setup, and spend is checked against whether a real person saw the ad.
Do you supply the display creative?
Creative direction is included; production of banners and display assets is billed separately as Ad Creative.
Not sure if programmatic fits your goals yet?
We'll tell you honestly whether this is the right next channel for where your business is now.