Most leads don't convert on the first message
A lead who doesn't buy immediately isn't a lost lead. Email & SMS Follow-Up keeps your business in front of them with a planned sequence, until they're ready to convert or ready to opt out.
Confirms the enquiry and sets expectations for next steps.
A short, direct nudge for anyone who hasn't responded yet.
Addresses a common objection or shares proof of results.
A final, low-pressure check-in before the sequence ends.
A sequence built around how your leads actually decide
Every message has a job, whether that is confirming interest, handling an objection, or offering one last reason to act.
Sequence strategy
A mapped-out journey from first enquiry to conversion, built around your sales cycle rather than a generic template.
Email and SMS copywriting
Messages written for each stage of the sequence, matched to what a lead needs to hear at that point.
Lead segmentation
Different sequences for different lead sources, so a retargeted visitor isn't sent the same message as a cold enquiry.
Automation setup
Sequences built to trigger and send automatically, without someone manually following up on each lead.
Deliverability best practice
Sending set up correctly so messages reach the inbox instead of getting filtered as spam.
Plain-language reporting
Open rates, replies and conversions reported every two weeks alongside your other campaigns.
From your sales cycle to a live sequence
Map the journey
We learn how a typical lead moves from enquiry to decision, and where they usually drop off.
Write the sequence
Each message written for its specific point in the journey.
Set up automation
Triggers and timing configured so the sequence runs without manual work.
Review biweekly
Underperforming messages rewritten or removed on our standard two-week cycle.
Quoted by scope
Email & SMS Follow-Up sits outside the management fee. Cost depends on how many sequences and messages your funnel needs, quoted before work starts.
Before you set up follow-up
Will this feel like spam to my leads?
No, sequences are capped in length and built to stop the moment someone converts or unsubscribes.
Do I need a CRM for this to work?
It helps but isn't required. We can run sequences directly from the lead data your campaigns already generate.
Can this run alongside a channel like Retargeting?
Yes, they work well together. Retargeting brings someone back to your site, and follow-up keeps them engaged after they leave.
How long does a sequence usually run?
Most sequences run 10 to 14 days, though this depends on how long your typical sales cycle takes.
Tell us how your leads currently get followed up on.
We'll map a sequence around your actual sales process and quote it before anything is built.